Phone Cases

The New It Fashion Accessory?

The Wall Street Jounal interview's ADOPTED founder David Watkins about the intersection of fashion and tech.

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Consider that your phone is the one possession that can be visible all day long—in your hand as you walk, on your desk at work, on the table at dinner. “In terms of accessories, I can’t think of one that people interact with more,” said David Watkins, co-founder and CEO of Adopted, a 3-year-old company that makes luxe iPhone cases in leather and exotic skins. “Even more than a handbag.”
“Everyone loves grown-up, expensive fashion, but there’s something special about messing it up and making it your own,” said Anya Hindmarch, the British accessories designer whose pop-cool leather stickers have become a phone sensation.
A number of labels—including Stella McCartney, Diane von Furstenberg, Kate Spade, Tory Burch and Fendi—now have phone covers in their accessory repertoire.
Still, I wavered when Sarah Andelman, buyer and creative director of Paris boutique Colette, which has possibly the largest stylish iPhone case stock around, explained via email that she chose her bunny ear case first out of practicality.

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